The paradox of conformity in fashion goes like this: let's say you are an individual in the truest sense of the word, and everything you do and wear is so unique and unique. We do these things because we want to. Recent studies have also drawn attention to the behavioral aspects of social conformity 8, 26-29. The work of Dimant and colleagues shows, for example, how antisocial models engender a higher degree of conformity compared to prosocial models, and that social proximity to the model is also a powerful predictor of conformity. In a world where ideas are constantly evolving, society is trading away old words referring to sex and gender in favor of more diverse terms, like trans or non-binary identities. This article will explain how fashion can help express a non-normative view and lived experience of gender. Because this area of ​​research is still developing. Introduction. Humans live in large-scale groups and each group forms different cultural values. Studies in cross-cultural psychology have reported cultural differences in psychological mechanisms Triandis, 1995 Hofstede, 2001 Gelfand et al. 2004. Recently, the reasons for these cross-cultural value differences have been: